PRIVACY POLICY — PRETTY LITTLE LINES

Last updated: November 27th, 2025

Pretty Little Lines (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, purchase our digital products, join our courses, or interact with us online.

By using prettylittlelines.com (“the Site”), you agree to the terms described in this Privacy Policy.

1. Information We Collect

We collect personal information in the following ways:

Information You Provide to Us

When you:

• purchase a product 
• create an account 
• join a course 
• contact us 
• sign up for emails 
• download free resources 

You may provide:

• Name 
• Email address 
• Billing address 
• Payment details (processed securely through third-party payment processors; we do not store full credit card numbers) 
• Order details 
• Messages you send to us 

Information Collected Automatically

When you visit the Site, we automatically collect:

• IP address 
• Device and browser information 
• Pages viewed 
• Time spent on the Site 
• Clicks and navigation patterns 
• Referring URLs 
• General location (country/city level) 

We collect this via:

• Cookies 
• Google Analytics 
• Meta Pixel 
• Google Tag 
• Other analytics tools 

Information From Third Parties

We may receive limited information through platforms you interact with:

• Payment processors (Stripe, PayPal) 
• Email service providers 
• Advertising platforms (Google, Meta) 

2. How We Use Your Information

We use your information to:

Provide and Improve Our Services

• Process and fulfill your orders 
• Deliver digital products 
• Grant access to courses 
• Respond to customer support requests 
• Improve website performance and user experience 

Communicate With You

• Send order confirmations 
• Provide product updates 
• Deliver free resources you request 
• Send marketing emails (you can unsubscribe anytime) 

Marketing, Advertising & Personalization

We may use your information to:

• Show you relevant ads on platforms like Google, Facebook, and Instagram 
• Create “Customer Match” or “Custom Audience” lists 
• Improve the relevance and performance of our advertising 
• Send personalized recommendations or offers 

(See Section 5 for details on advertising platforms.)

3. Sharing Your Information

We do not sell or rent your personal information.

We only share your information with trusted service providers who help us operate our business, including:

• Payment processors 
• Email service providers 
• Hosting providers 
• Advertising platforms (Google, Meta) 
• Analytics tools 

These partners only receive the information necessary to perform their services and are required to keep your data confidential.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Operate the website 
• Keep you logged in 
• Analyze usage patterns 
• Improve performance 
• Provide personalized content 
• Support advertising and measurement 

You may disable cookies in your browser settings, but some features may not function properly.

5. Use of Personal Information for Advertising (Customer Match / Custom Audiences)

We may upload your name and email address, in hashed (encrypted) form, to advertising platforms such as:

• Google Ads 
• Facebook/Instagram (Meta) 
• Pinterest 
• Other similar platforms 

This allows us to:

• Show you relevant ads 
• Exclude you from certain ads (ex: “already purchased”) 
• Create lookalike or similar audiences 
• Improve marketing performance 

These platforms do not share your personal information with others and do not allow us to see your personal profile data.

You may opt out at any time by contacting us at hello@prettylittlelines.com.

6. Your Rights

Depending on your location, you may have rights to:

• Access your personal data 
• Update or correct your data 
• Request deletion of your data 
• Withdraw consent for marketing 
• Request a copy of your data 
• Restrict or object to certain processing 

To exercise any of these rights, email hello@prettylittlelines.com.

7. Data Retention

We retain your information only as long as necessary to:

• Provide your purchased products 
• Maintain your account 
• Meet legal obligations 
• Resolve disputes 

You may request deletion at any time (subject to legal or transactional requirements).

8. How We Protect Your Information

We use industry-standard safeguards to protect your personal information, including:

• HTTPS encrypted browsing 
• Secure servers 
• Password-protected accounts 
• Secure third-party payment processors 
• Access controls and monitoring 

No online system is 100% secure, but we take all reasonable steps to protect your data.

9. Children’s Privacy

Pretty Little Lines does not knowingly collect personal information from individuals under the age of 13. If we learn that we have collected such information, we will delete it promptly.

10. International Users

Your information may be stored or processed in Canada, the United States, or other countries where our service providers operate. By using our Site, you consent to this transfer.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

12. Contact Us

If you have questions or requests regarding this Privacy Policy, contact us at:

hello@prettylittlelines.com
Pretty Little Lines

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