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How to Use Clipart Properly for Commercial Purposes

By procreate, sell clipart

How to Use Clipart Properly for Commercial Purposes – A Photoshop and Procreate Tutorial

Hey there. I’m Kris. So glad you made it today. I get asked a lot about commercial licensing and how to use Clipart or illustrations for commercial use. So today, I’m gonna show you how to do that. This video, I’ll describe how to use the illustrations correctly so you don’t get in trouble when you’re using Clipart on products that you wanna sell. So just to be clear, I’ll be going over my licensing terms for Pretty Little Lines and all of my illustrations that I sell.

They are pretty standard across the industry, but just be really careful that when you go and purchase Clipart or illustrations or anything else for that matter from other artists or other market places that you do check their licensing terms. They may be a little bit different than mine.

So again, this is specific to me, but I have made them pretty standard, so this should give you a good idea across the board. But yeah, just go and double-check. There might be something a little bit different, but hopefully, this gives you a good overview of how to use the Clipart for commercial purposes. So hopefully, this gave you some clarity. I know it can be a little tricky, but once you get it, it should make sense.

 

It’s Not As Difficult As It Seems

I know the legal language can be all kind of… I don’t know, just nonsensical sometimes. So hopefully, this helps you out. I’ll be giving you examples in both Photoshop and Procreate, so that should give you some ideas on how to use a pack from start to finish. So let’s get to it!

Before we begin, I’m just gonna do a quick overview of my commercial license, so you’re good to go for up to 5,000 units of the end product sold using the graphics or the resources. So for this, a lot of people’s might be a different number. For mine at this time of this video is 5,000 for commercial license, and if you’re using my brushes, then it’s unlimited sales because of course, you’re using that brush to create something new, so it’s a different type of license. But again, yeah, check on other people’s numbers on that for sure. And then next, this is the things we’re gonna cover the most today.

Always just being really careful of how you use the licensed asset. So with the graphics, you must create a new original design that are significantly different from the original graphics purchase and use them in a wider design. So to do this, you wanna combine elements, backgrounds, text, textures, and other designs into your new creation.

You Can’t Just Put It On A Colored Background And Call It Done

So this is what the original asset looks like, it is just these two bunnies. You can’t just put it on a colored background and call it done, that’s just using one element. You must combine multiple elements to create something new. You have to think like a graphic designer and use these elements to create something that requires some time and effort and thought and creativity.

So you can use text, you can use backgrounds, like I said, using multiple things from the pack. Making your own is always a great way to go as well, or incorporating things from other packs or other designs that you’ve purchased. So that’s what we’re gonna cover mostly today. Also, if you’re making products that are digital products, you have to be really, really careful with the digital products because you have to make sure that what you’re doing, you cannot extract any of the elements.

You must bake it in. I like to use that term, “it must be baked in” so that anything that is the original can’t be extracted in any way, shape or form, so that’s really, really important when you’re doing anything for digital work. The patterns, I’m not gonna go over major league patterns today, but it’s pretty simple, you can’t just use the pattern on its own, you have to use it as part of your wider design.

Never Ever  Sub-License

And lastly, of course, you never ever want to sub-license, resell, redistribute, provide access to, gift, share or transfer any of the resources that would be anything that you purchase or download from my site, not even for free.

So you’re not allowed to do that, of course, and you’re not allowed to claim copyright of the artwork that has my artwork in it. So hopefully, that… Not very fun.  Hopefully, that is clear. And this again, is part of my FAQ section on my site that you can have a look at for more details. So let’s get to the fun part. Okay, so let’s start from the very beginning.

You’ve gone on to my site or a site like mine and find an illustration Clipart pack that you would like to purchase. Today, let’s just use this cute little Valentine’s day one, since it’s coming up soon as our example. So we can go and on my site, you would click on here and you either would choose commercial license, extended commercial, or personal use.

So since we’re talking about commercial licensing, we’ll select that one, and then you add it to cart and purchase it and get your download link. Once you click on that download link, it will download onto your computer or your device, so it’ll most likely go into your downloads folder, so you’re just gonna find that here, that’s where mine goes, and you’ll see the love some bunny zip files.

Making A New Creation

So on the Mac, gonna double-click, I believe on a PC, you do as well. Otherwise, you have to use something like WinRAR or something like that.

So we’re just gonna double click and it’ll extract the files, and then you’ll have this folder here. So let’s open that up, and you have arrangements, bunnies, hearts, individual elements, love letters, tree branch, and of course, your commercial license.

So I’m gonna just look in the bunnies here, and we have cupid bunnies and laying bunnies. So every single thing that is in one of these folders is called a licensed asset or a resource, or of course, your graphic or illustration, but when I refer to the license assets or resource in the legal terms, that’s what it is, is each single one of these files.

So that’s what that is, and I’m going to open up Photoshop. And in it, I have already this prepared here. This is my… I’m gonna make a card today, so this is just a mock-up, and it is… The size is four and a quarter by five and a half inches and 300 dpi, So let’s use that as our template, and I’m gonna grab these two cute little bunnies sitting together, and pull down option and just resize them a little bit. Okay.

The New Design Must Consist Of More Than One Asset

So, of course we cannot leave it like this. One of the main stipulations of a commercial license like mine is that the new design must consist of more than one asset. So this, as you can see is just one asset. So that would be not allowed. So a big part of the commercial license is that you are creating a wider original design.

So that’s where your purchased resources are not used as standalone, but they’re combined with other resources, artwork or original design work. So you can add other things from the pack, other things from other packs or places that you’ve purchased. And of course, your own design work, which is very encouraged as well as texts, and textures, borders, anything like that. So you’re just trying to create something new. Okay, so that’s what we mean by original wider design.

So I’m gonna go and grab something else from the pack. I’m gonna go back and find in the arrangements and the wreaths, I’m gonna grab… Let’s see, which one shall I choose today? Maybe this one. Okay. So I’m just gonna again hold option just to keep that in the center and resize that a bit. Hit enter, gonna bring that wreath below and displace these guys a little bit better.

Two Things Isn’t Quite Enough

Okay, so already we have two things, but this still really isn’t quite enough. So I’m gonna go add a string, use the pink, tuck it in there. That’s probably good. Okay. So like I said before, a really great way to personalize this, make this an original design is by adding some text, that’s always a really easy one.

I’m just gonna make this… Actually, I’m gonna make this… Maybe this color. Let’s see how that goes. So I’m just gonna add some text. So I’m gonna say “I love you!” ’cause it is Valentine’s Day. And I’m gonna put that there. Maybe I’ll put it in the heart. I wonder if that’ll look okay, let’s see. Sure. Why not? I’m just gonna command T to resize.

Okay. Now of course with fonts, just side note, it’s the same thing, you need to have a commercial license to use fonts. I’m using Little Bee today, and I do have a commercial license for that font. There’s also a ton of other fonts that have commercial free licenses, which you can just download for free or they already come installed in your computer that are free to use for commercial use. So you just gotta double check on that as well. But already, we have this more personalized, right?

It Looks Different

It looks very different or somewhat different from just having this guy, right? Okay, so we’re making something new.

So I’m gonna go to the bottom. I’m just gonna delete that. I’m just gonna go to the bottom. And again, like I said, you can use other pieces from other packs or things that you have designed. So let’s say that you have made just a splash of paint, you can bring that in and put it behind as well. So there we’re already giving it something unique.

I’m just gonna adjust this color a little bit. So I’m gonna go to image adjustments, hue and saturation, and just make this pink a touch cooler, it’s a little bit warm. Compared to that. And I’m gonna just knock back the opacity a touch. Okay, that’s good. So what you are trying to accomplish with the original wider design is that it does require time, effort and skill to produce.

So this is what we’re doing right now. We are thinking, we’re designing; being graphic designers. We are creating something with the assets that is new to us. So that is really important. And we can keep going by… I’m gonna grab the shape tool, the rectangle tool, and I’m just on my bottom layer here, I’m just gonna add… I’m gonna add a border. And, so I’m gonna click on my stroke thing here. Just losing my mind.

Almost There

I’m gonna click on the stroke and change the color, and it’s gonna select this color, this pink, and bump up the width.

Let’s see. Okay, I think that’s good. Okay. Okay, then we can go and grab a paper texture also to add to this, I just have this watercolor paper texture I can add over top as well, it’s another way of making it unique and I’m just gonna put it on the very top, click on my blending mode and change it to multiply.

So then we have that texture on there. So that’s good, actually, I don’t really like where this I love you is. So I’m gonna change it.  I’m just gonna lock that layer and I’m gonna make this bigger. And I see that it’s still black, I forget what this… Just this font, it doesn’t allow you to change the color, you have to do a color overlay.

Which is fine, we can do that. And I just want it a little bit more brown. Okay. Good stuff. Okay, so I think that works. So we have a few elements in it, we’ve done an original text element or of course, if you’re good at hand lettering, I’m very jealous  jealous that you can do that. We’ve added something we’ve made by the watercolor splash and you have other elements.

Multiple Things Can Come From The Same Pack

I’m not saying that you have to have all of them. Just have some of them. And again, multiple things can come from the same pack or other things you’ve purchased, just you understand that it does take some effort, skill, time to produce.

You’re not just taking an image and putting it on a mug, you can’t. That’s just not part of the commercial license, unless, like I said, you have a special enhanced license. So for the commercial license, the assets should be used to facilitate your creative ideas that result in a new creation, different from the original asset that you’ve purchased. So you just can’t put a big bunny on it and call it done.

Okay, so let’s look at how this looks on our little mock-up here, I’m just gonna save it, and click over here, and there you go, so now you’ve made a card that is original design that complies with the commercial license, so next, let’s jump over to Procreate and I’ll show you another example there.

 

So you’ve downloaded the link onto your iPads, now we’re gonna go find it, you’re gonna look for the folder, and mine’s gonna be my Dropbox, yours is probably gonna be in the download.

So just ’cause that’s where I put it. I’m just gonna go find it and I’m actually gonna drag it into on my iPad just to keep this organized, and I’m just gonna click on it and it should unzip for us, into a nice little folder. Here we go, and open it up and here are all the files, so that’s good. So now I’m just gonna go out of here, I’m gonna jump into Procreate, and my canvas is just gonna be the same size, it’s gonna be four and a quarter by five and a half inches, we’re just gonna make a little invitation, so let’s get to it.

So I’m gonna go to my wrench and say add, insert file, just click on the hop into spring and let’s go grab our characters, so I’m gonna start with a girl, the girl in the swing, just bring her in here. I’m just gonna resize her down actually, I’m gonna flip her this way, so I’m gonna be on uniform and flip horizontal, and I’m just gonna make it a little bit smaller there, and I’m gonna go back to the wrench, insert file, and let’s find some bunnies.

 

So I think I’m gonna get this little one, and again, just resizing that. I’m gonna have her pushing her on the swing. Back to the wrench, and let’s get this little lazy guy over here. I’m gonna resize him and flip him horizontally. Put him around there, and insert file. That’s probably good for our characters, why don’t we get the tree?

Let’s get the birch tree here and put that in there. Okay, and so now we can move around our little guys here. We should be there. So one will be out there. About there, I think. Okay, I don’t really like how this line is right here, so I’m just gonna make this guy a little bit bigger so that makes more sense.

Okay, but now I gotta move the bunny down, ’cause she’s just floating. Okay, perfect. Right, so let’s go get some picnic stuff, so I’m just gonna go to layer one, just so all this goes behind and go to… Actually, while I’m here, I’m just gonna grab some of these little grass here, and just put it there and maybe a few flowers. Just arranging. That’s all we gotta do. Flip it. Maybe… Let’s go over here. Actually, I’m gonna bring this in front of the tree, just moving it up and just resize that guy there.

 

Perfect. Okay, I think that’s good. Now, I’m gonna go and get some stuff for the picnic, so I’m just gonna navigate back here and go into extras, and I’m gonna grab the picnic, start with the blanket. Just resize that. And like I said, I wanted this behind. There. And I might just make it a little touch bigger.

Okay. And add file and get the open basket. Let’s see… Oops. Maybe that grass is not the right spot for that. That was crazy. Maybe I’ll just put it over there for now, I might not need it. We’ll see.

Okay, so just rearrange this. I don’t know if I want to have his head in the way there, so let’s just move the bunny this way, but… Okay, and now let’s go behind the basket, so that when we put stuff in it, they come behind, I’m gonna grab the baguette, and just size and rotate. Just till we get what we want here. Let’s see… Oops.

Let’s see, okay, some jam. And what else? Cheese, and let’s go with an apple. That looks good. Maybe one more thing for the front here. Let’s put this in front of the basket. Great, and maybe we can bring that grass back, here we go, let’s just bring him back. Oh, keep resizing it, let’s just bring it back over here, maybe that will be good.

 

Be somewhere like that. Okay, perfect, I like that. Okay. So I’m gonna just go and grab some text since this a… It’s an invitation card, so I’m gonna… I did my text already in Photoshop before, ’cause I just prefer to use text that way, so if you’re again a hand letterer or just getting your fonts here, then we can just bring them in or do them actually in Procreate as well.

Okay, so I think that’s probably good. And lastly, I think lastly, we can go add some original stuff as well because we’re in Procreate, so it’s really simple to do. I’m just gonna put a layer down below, and I’m just going to… Let’s see, just gonna select this little blue color here and just bump it up a little bit, and with my Spectra brush at about 50, let’s just add some color, add some background and it’ll be kind of painted, and then we can go and add another layer. Grab the white, I’m gonna get the gouache, set at about 10.

I’m gonna add little clouds, this is really simple, you don’t have to do much, but just adding a few little extras here and there just really makes it original, which is nice too.

 

Here we go, and I think I’m gonna change the color of this hop into spring. Let’s see, I’m just gonna put a layer over top, click on that clipping mask and let’s make it maybe… Let’s start with this pink. It’s not dark enough, let’s try again. Let’s just make it this pink, I need it darker though. That’s probably okay.

Maybe a little bit more saturated than that. Let’s try that. Okay, I think that should be alright. And then what else can we do? I mean, you can make those clouds look a little bit more interesting, it’s just the point is that you’re having fun making something new, adding something different, you can make a few curlies here.

Make it sort of interesting. Okay, there, so that’s just a really simple way to make a cute little invitation using Clipart, so this is totally fine for commercial use, you’ve added things together, you’ve made it in your own design, and it’s something original, so… And everything is baked in, like I like to say, you can’t extract any of the images, so that’s also how to do it as well, and just to note, any of the graphics that I used today, I will put in a link down below. If you like them, you can grab them there.

To Sum It Up

So I hope this has been helpful. And next, let’s just do a review. Let’s just recap how to use Clipart for commercial use.

First, and most importantly, the design must consist of more than one asset, so the design must not derive its primary value from the asset itself. So you’re gonna have to use multiple things to create a wider original design. So what is a wider original design? It is where either purchase resource is not used stand-alone, but combined with other resources, artwork or original design work.

So to do this, you can combine other elements, backgrounds, text, textures and other designs into your new creation. That can be multiple things from the pack as well as other things from other people’s designs or your own. So get creative there, and this design must require time, effort and skill to produce, just like our example today, the new design must be significantly different from the original license asset, the license asset should be used to facilitate your creative ideas that result in a new creation different from the original asset that you purchase.

 

Make sure that your designs are baked in and the original artwork can not be extracted by a third party, never share or redistribute, resell or sub-license any of the resources. Even if it’s for free, you have to be in control of the resources, your customer cannot edit them in any way.

So just to note on sub-licensing, sub-licensing is when you sell to a customer that is going to sell a product, so that’s not allowed, so what you wanna do is, your customer, it needs to end with them, so that’s what I mean by an end product. So for example, if you sell templates, let’s say embroidery templates, and you sell them to a customer who’s then going to make a line of clothing and is going to sell that clothing, that would be sub-licensing.

So you have to be really careful about that. Some designers, you can talk to them about sub-licensing sometimes, there are contracts and deals you can do, so that would be a total exception, and that would be something that you’d wanna talk to them separately about.

 

Alright. Well, that’s it for today, guys, I hope you found that information useful and it was really clear and you know what, you can always send me stuff and just, you know, if you’ve made a wider design and you kinda wanna see if you’ve done it right, by all means just throw it over in an email, I’m happy to check it out for you if you have any questions, and again, you can check out my website, I have a whole FAQ section there.

I’m sure it’ll be growing as I get more questions, I’m just trying to answer those regularly asked questions, so you can check it out there. I think it’s pretty straightforward. I have visual examples which I always like. So hopefully that helps you and yeah, don’t forget to check out the description below. There’s some free goodies for you if you wanna check those out. And again, thank you so much for watching. I love you guys. And I’ll see you in the next one.

how i made money on etsy

How I Made Money My First Month On Etsy

By etsy, sell clipart

How I Made Money My First Month On Etsy Selling Whimsical Clipart

 

Are you thinking about starting an Etsy shop? Maybe you just started an Etsy shop and are waiting for you first sale?

Well if that is you then you have come to the right place.  My name is Matt and I have just finished my first month on Etsy selling my wife, Kris’s, whimsical clipart.  Whenever I hear that word whimsical it makes me want to say…

Come! Let us dance like children of the night!

I am pretty sure that was Mike Meyers who said that in one of his old movies of which the name escapes me right now.

Anyhow, really quick, I started my Etsy shop a month ago and have been blogging about it along the way.  If you haven’t already you can check out my other posts on how to make an Etsy listing and how I got my first sale on Etsy.

I really didn’t anticipate making any money on Etsy for months but was pleasantly surprised to make more than I expected.

I know I expected nothing so that really isn’t hard to beat but the shop did really well for the first month with minimal traffic.

Let me tell you what I did the first month and what that got me in sales.

I Figured Out My Niche

Thankfully this was easy for me to do since I already knew I was going to sell my wife’s clipart on our Etsy shop.

We have already done a lot of work on her business in terms of keyword research, figuring out who our customer is and how they think, and of course already having lots of products to sell.

If you have already got your niche nailed down start thinking about who your ideal customer is, what they are looking for and what kinds of words would they use to search for what you are selling.  The more solidly you know your niche the more you know your customer and what kinds of words they use.

This is hugely important because Etsy is really just a big search engine so you want to know the words your customer is going to use when they search for your products on Etsy.

You want to use those words in your product titles and descriptions which we’ll talk about in more depth in a minute.

I Set Up My Shop, Obviously

Yes, it does sound like an obvious step but there are many of you out there that have gotten stuck on this step whether it be from procrastination, anxiety or perfectionitis.  If you are a procrastinator that’s easy to remedy.

Just schedule a time, get off your duff and get it done.

If you are anxious about starting your Etsy shop than maybe you just need to get out of your own way or maybe it’s something else you need to overcome your anxiety around it. If you suffer from perfectionitis just let it go.  Your shop will never be perfect.  It’s good enough and you can always tweak it later.  The important part is to just get the shop up.

You can fix it later.

That being said, take some time to make a nice logo and shop banner or get someone else to make them for you.  Get all your shop policies in order and figure out your return policy if you have one.

Thankfully, my wife is an artist and this is our third year in business so we already have a logo and a bunch of art for branding that we have already done.

You also should have at least one product ready to sell.

I Created My First Listing And Did Keyword Research

If you want to sell something on your Etsy shop you have to list something to sell.  In order for people to find your listing you have to use the right keywords in your listing.  So if you are selling watercolor floral clipart and your potential customer searches for floral clipart your listing could have a chance of being shown by Etsy to your potential customer in the search results.

I go into more depth about this in how to make an Etsy listing if you want to know more.

Let’s just say I spent a lot of time in Erank.com searching for keywords that were relevant to my listing that had searches every month.  In short, you want to use relevant keywords in your title and description and relevant tags.

By relevant I mean words that tell what your product is not what you product could be used for.

Make Sure Your Images Are On Point

The images you use in your product listing should look professional.  Thankfully, I sell digital artwork so I can make the images myself on Photoshop.  If you are selling a physical product it may take more time to figure out your lighting and setup to get really good quality pictures.

You may even want to consider having professional pictures taken of your product but regardless of what you do just get the best pictures you can get right now.  You can always get better pictures later.

I Posted Multiple Listings

I am not sure if Etsy’s algorithm gives preference to stores that are posting new listings on a regular basis or not but I would assume it would.  I posted 19 listings on my shop in the first month.

That is around 4 to 5 listings per week.

I think the more listings, the more keywords you have a chance of showing up for and the more chances potential customers have of finding you versus if you have only one or two listings.

Think of it as spreading your net wider and wider to potentially catch more fish.

The thing is you can do all the keyword research, write killer titles and descriptions, have awesome photos and great tags but you just don’t know which listings are going to rank well and which ones won’t.  Posting new listings consistently gives a greater chance of you having a listing that does well.

If you have one or two listings that get a lot of traffic that will also make it easier for those people to find the rest of your listings in your shop.

It’s all about getting your products in front of people that are looking for what you are selling.

What If You Only Have One Or Two Listings?

I get that there might be a lot of you that don’t have an entire catalogue of products like I do that are just waiting to be made into listings for your Etsy shop.  If that is you don’t lose hope!

With Etsy you can duplicate listings as long as you change something in the duplicated listing.

That means that you could duplicate a listing and try different keywords, tags, descriptions or pictures in order to have more chances of potential customers finding your listing.

Let’s say you had one listing for a type of dog collar.  You could make a listing for it then duplicate it and just change the keywords and tags.

This not only gives you more chance of customers finding you but also allows you to see which keywords do better.

As a result you have a real time data that tells you more about your customer, what keywords they are using and what resonates with them.

I Let People Know About My Shop

Because Kris and I have been building an audience for the last two years, and believe me we still have a long way to go, I was able to post on some of our social media accounts to get the word out about our Etsy shop.

Etsy has a nice tool built into it to allow you to post directly to all your social media accounts.

I mainly focused on posting to Pinterest and our Facebook page.  The follower totals on each of these isn’t that big but I did get some traffic from each to the shop.

The point is you just want to let people know you exist and every bit helps.

So How Did I Do In My First Month

Like I said in a previous post, I wasn’t expecting any sales for the first 6 months.  On every marketplace my wife and I have sold on, including our own website, it has taken months to get the first sale so this Etsy experiment was kind of surprising to say the least.

In the first month the Etsy shop generated 10 sales which translated to almost $250 in profit.

Now that may not seem a lot but considering I was expecting nothing I was overjoyed!

Does that mean I can count on my Etsy shop to generate $250/month from now on?  Absolutely not!  It’s a great start but there is still lots of work to be done in terms of posting listings and driving traffic to the shop.

In fact, it wouldn’t shock me to have no sales the second month just as much as it wouldn’t shock me to have 20 sales.

It is still just so early in the game.  Obviously, what I did so far got good results so I will keep on doing what I have been doing and hope for the best.

I know this is a long game and there might be ups and downs along the way but it sure is fun so far!

how to make an etsy listing

How to make an Etsy Listing

By etsy, how to sell digital art, sell clipart

How to make an Etsy Listing the right way– Without Losing Your Mind!

How To Sell Art On Etsy | From Zero to ??? – Part 2

 

On the surface making an Etsy Listing is actually not that hard.  In fact, some might say slapping up an Etsy listing is downright easy.

So why am I feeling overwhelmed you ask?

The reason you are feeling overwhelmed is because there are so many things that “the experts” say you need to get right on your Etsy listing.  The great thing about your Etsy listings is that if you don’t get it right the first time you can go back as many times as you like to edit your listing.

And that brings us to my first point on how to make an Etsy Listing the right way without losing your mind.

Don’t Stress if you don’t get everything correct right away

I have got 4 listings up so far.  If you haven’t read my last post on starting my Etsy store you can check it out here.

Anywho, originally I thought my Etsy listings were just fine but then I started watching some videos on how to “properly” make an Etsy listing.  As the old saying goes, “You don’t know what you don’t know,” – and when you do you realize how much you don’t know.

That’s how it was for me.  As I started to learn about all the things I should be doing in my Etsy listings I realized how much I didn’t know.  Like I said, the good news is you can go back and edit your Etsy listings as much as you want so no reason to stress if you don’t get it all right the first time.

So, allow me to save you some time and pass on what I have learned about the right way to make an Etsy listing.  Besides, it’s always more fun to learn together!

Create Quality Photos or Images for Your Previews

Your main image is what is going to catch the eye of the people searching for what you are selling.  When it comes to images, the no brainer stuff is that you want to use the proper dimensions and the right dpi settings.  Since I am making images and not photos I set my dimensions at 2000 X 2000 and 300dpi so I have a high quality image.

Come Up with a Title That is Compelling

After all the research I have done all the “experts” say to put the main keyword you want to show up for at the beginning of your title but DO NOT stuff your title with keywords.  Now, this makes perfect sense to me and is what I have done for my listings.  However, when I look at listings of Etsy shops that I admire and are doing well I see that some of them are pretty much keyword stuffing in the titles of their listings.

For now, I am going to follow the experts advice and not just put a bunch of keywords in my title but I may try it with a couple of listings and see if I notice those ones doing better than my other listings or not.

So for a good title start with the keyword you are wanting to show for and then the rest of the title could include how your product could be used or what events it would be good for.  The main thing when writing your title is to think about the what and the why your ideal customer would be searching for and include that in your title.

Start Your Description With the Main Keyword You are Targeting

After you have your title nailed down the next thing you should focus on is writing a good description.  Your description should start with your main keyword and maybe a quick sentence on what events or uses your product would be good for.  I like to stuff a few more keywords in this part of the description right at the top.

Obviously, you want to clearly describe what the customer is going to get when they purchase your product.  Since I am selling clipart collections I like to put what is included in the package,  instructions on what the end user can do with the art and a link to where they can buy a commercial license if they are using the art to make another product that they intend to sell.

If your product is part of a greater collection of related products that you sell then by all means include links to those other products in the description.

Use All The Tags for Additional Keywords You Want Your Listing to Show For

After you have chosen the category that your product would fall under you will scroll down to the tags section.  This is where you can add more keywords that are relevant to your product.  You can add up to 13 tags.  Now the mistake I see some people make is they don’t use all 13 tags that are available to them.

Make sure to use them all!  Think of 13 different keywords or keyword phrases that someone would use to find what you are selling and put them in.  It sounds easy but trust me it can be harder than you think!  I find that sometimes I get stuck on the initial keyword I have thought of and can’t seem to think of any other phrases because my mind just goes blank.

Thankfully, there is something to help you with that!

Use Erank to Help You Figure Out Keywords You Might Actually Have a Chance Showing For.

To help with brain freeze when thinking of keywords you can go to erank.com.  In fact, Etsy is set up to integrate erank.com with your shop.  Just go to your dashboard and click on integrations and scroll down and you will see the erank.com icon.  Sign up for a free account and then use the keyword research tool to get further suggestions for your main keyword.

This is great because erank.com also shows you how many listings there are for each keyword phrase.  You will probably want to steer away from the ones that have over 2000 listings.  Aiming for terms that have less listings means that your product has more of a chance to show up on the first page of results when someone searches that term.

And we all know that the majority of us only look at what is on the first page anyways so that is where you want to be.

Ultimately, what you want when you are picking search terms is something with a low amount of listings and a high amount of searches.  Now that is easier said than done.  If you want to go after higher competition terms you may have do some paid advertising to get your product to show on the first page of results.

Paid advertising will be a topic for another day!

Publish Your Listing

After everything looks good go ahead and hit the publish button to make your listing go live!  Additionally, tweet, pin, shout, Instagram and whatever other social media you have your listing so people know about it!

Now don’t expect to make one listing and watch the sales roll in.  Now that you have your first listing under your belt go make a whole bunch more because the more listings you have the more chances people have to find your shop!

P.S.  So it’s been 4 days since I last posted.  I now have 4 listings live and have 34 visits and and 48 total views in the last 30 days.

Things are look up!!

Hey, if you got a tip or trick I may have missed drop me a line by clicking on the contact form and let me know.  I’m just learning too!

how to sell art on etsy

Sell Art On Etsy

By etsy, how to sell digital art, sell clipart

How To Sell Art On Etsy | From Zero to ??? – Part 1

Starting An Etsy Store From Scratch

Hey everyone, Matt here.

Ah yes, New Year’s resolutions!  Those things we make that we already break first week in! 

So, I figured for 2020 I would start selling Pretty Little Lines Clipart on Etsy.  Now this is not a New Year’s resolution.  It is actually a year 3 part, of a 5 year plan.  Not that it really matters to you but the main point is, it is not a New Year’s resolution – so I won’t be breaking it in the first week!  Ha ha!

Anywho – the plan is for Pretty Little Lines to grow this year and, in addition to other things, Kris and I thought Etsy might be one way to help with that.

Now I know pretty much nothing about Etsy.  I mean I get that you sell stuff on it but other than that I really don’t know anything about the nuts and bolts of how it all works.  I do know there are lots of people on Etsy and it has a ton of traffic.  I am willing to bet there is a good amount of that traffic that is looking for the type of illustrations and clipart that Pretty Little Lines sells.  This begs the question of why not open a shop on Etsy?

That pretty much brings us to where we are now which is opening a shop on Etsy selling digital clipart products.  What I thought I would do is sort of do a series of blog posts on my Etsy journey.  You know, sort of a birds eye view of how I set it up and what I am doing to generate sales and how it’s going.  That way you can learn from my mistakes and successes and, who knows, maybe give me a few pointers here and there!

Initial Thoughts About Etsy Shop Setup

 

Now I’ll be upfront that I had Kris setup the Etsy Shop.  I mean obviously, she wants it to have a certain look, and I can’t do all that stuff so she set it up and then turned it over to me.  I will be listing all the products, doing the write ups, making the previews and generally trying to figure out the Etsy puzzle of how to get your listings in front of the people that are looking for what you are offering.

Now I think my feelings of being overwhelmed have to do with already having a bunch of products to put up on Etsy and not being able to get them up fast enough.  I could see if I just had one product it wouldn’t be so bad.  At first I thought it would just be a simple case of listing what is already on our primary website and slapping it up on Etsy.

That is not the case!  Etsy has totally different parameters so basically one product on prettylittlelines.com has to be broken into at least 4 smaller products with new preview images for each product.  That is actually a lot of work! 

Don’t get me wrong – I am guessing that is a good problem to have but it is somewhat tedious and not my favorite thing to do.  I know, I know…cry me a river right?

In addition to that, what I find overwhelming is all the keywords, tags, writeups and such that need to be done.  From what I gather from my research is that with anything on the internet there is an SEO component to it and Etsy is no different.  It’s just another search engine and if you want to be seen you have to think like your customer, in terms of what they would search for to find your listing, and optimize your listings for those search terms.

I have to be honest…I already looked into hiring an Etsy virtual assistant expert to help me with all this but decided not to yet as I want to learn all of this myself first.  Anyhow, if I do end up hiring someone to help me I will let you know in a future post and document what I did.

For now, I have decided that the only way to eat the elephant is one bite at a time.  So what I will do is just focus on getting up one listing at a time and seeing where that takes me.  I already have a couple of listings up and no sales yet – Wait! What?

With most of the things, actually pretty much all of the things, I have had success with on the internet I have discovered there is no secret sauce to quick success.  The things that have been successful have been so because of a willingness to grind it out and stick with it producing content or implementing your system everyday.

I expect Etsy to be no different.

It wouldn’t surprise me to not have a sale in the first six months even if I can post 100 products in the first six months.  Now some of you with more Etsy experience than me might say that’s crazy but remember I have no Etsy experience and I am just basing things off of my other experiences of starting to sell something on a marketplace from scratch.  I think it is hard to know whether you are going to have success on a marketplace or not.  I think the key is to keep going or at least fail as fast as you can.

I like that idea of failing your way to success!

Currently, I am wondering about listing titles and keywords.  Some very successful Etsy shops I see seem to stuff their listings with keyword phrases and some do not.  Since I will have a lot of products to put up as listings I will probably try both ways and see which listings I see better results from in terms of impressions and where they show up in the Etsy search rankings for particular keywords.

If you have any Etsy tips and tricks for me drop me a line using the contact form.  That would be so much appreciated.

I’ll leave it at that for now but check back in as I will be posting about what I have done and how it is going.

For reference sake so far I have 2 products up – not including the commercial license – and in the 30 days I have 15 visits, listings viewed 11 times and 0 orders.  I have done zero promotion other than put up 2 products on our Etsy store so I can’t say I really expected anything to be honest.

The good news is there is only one way to go and that is up!

P.S. – If you want, check out our Etsy shop.

make money with digital art

How To Make Money With Digital Art

By how to sell digital art, sell clipart

how to make money with digital art

How To Make Money With Digital Art

First off this is a big topic!  There are many ways to make money with digital art.

If you are an artist and you make your own digital art than you can make money selling your art.  If you are not an artist and don’t make your own digital art don’t fret.  You too can make money with digital art…other people’s digital art.

I’ll just assume you already know how to make digital art.

For those of you that are not artists you will need to figure out how to get digital art you can use to make money with in the first place. Go check out 7 Best Places To Buy Commercial Use Clipart Graphics.  You will find excellent places to buy lots of digital art cheap that you can use to make money yourself!

For those of you that are planning to use other people’s digital art to make money there are two main ways.  You can become an affiliate of a marketplace that sells digital art or you can use digital art you buy to make new art that you put on products to sell, either on your own site or on sites like Etsy and such.

Hey Wait!  If you like commercial use clipart free than you need to sign up for my Goodie Bag!  Once you sign up for the Goodie Bag you will have access to free clipart and lots more.   You also get access to discounts and promotions on my full collections for signing up for the Goodie Bag.

6 Tips To Make Money Online With Digital Art

Become an Affiliate

Make Money With Other People’s Digital Art.

To become an affiliate of a marketplace  go to the website of the marketplace, like Creative Market for example, and look if they have a link in their header or footer on how to become an affiliate.  Simply follow the instructions and wait to become approved.  If you become approved then you will be given an affiliate link.  In many cases you may have to sign up for an account and once you are logged in you can browse different digital art packages that you like or think will sell and, in Creative Market’s case, they will generate an affiliate link for you for that specific product that you can use.

If you have a newsletter or perhaps you own website you can drive traffic to the affiliate link you have and every time someone clicks on that link and buys something you will get a commission.  It’s pretty cool and is a great way to make money with other people’s digital art.

 

Sell Your Own Products

If you buy other people’s digital art that you can use for commercial use than you can also make money that way.  Many of the digital art packages that you will find on places like Design Cuts and Creative Market come with a variety of elements and illustrations.  You can use the elements in various combinations to make a new design like a floral bouquet, scene or logo.  The cool thing about the digital art collections on most of the marketplaces is they come with standard commercial licenses.  This means that once you have created a new design that you can usually put it on a product like a t-shirt, mug, hat, wall art, wedding invitation etc that you can sell.   The standard commercial license usually allows you to sell up to 500 units of one project.  The licensing stuff can get a little scary and if you are in doubt you can always contact the marketplace you purchased from for help or often times the artist themselves.

If In Doubt Get Professional Advice

I know it shouldn’t have to be said, but in this day and age it does, so don’t take the above as legal advice.  We are not lawyers and you should never take your legal advice from an artist.  Check with a professional!

For Those That Make Their Own Digital Art…

 

Build Your Portfolio

Before you go trying to get accepted to marketplaces take the time (perhaps months) to make a really fantastic portfolio.  You should have an extensive portfolio that shows off your best work and the genres of art that you are capable of.  Want to know how we know this?  Well as Kris shared in her podcast, Pretty Little Design Show, she applied to many marketplaces to sell her digital art without having a portfolio and promptly was rejected by all of them.

A Portfolio Showcases Your Talents.

As a result, she spent a few months just working on her portfolio and creating lots of art to go in it before re-applying to these marketplaces.  Once she had a healthy portfolio it was much easier to get accepted to many of the marketplaces because they could see what type of art she created and how it fit into their marketplace.

Taking time to build a portfolio can also be used to help you put together your first collection to sell at the same time.

 

Apply To Marketplaces

Here’s another piece of advice that should do you well.  Don’t wait for your digital art or portfolio to be perfect before you submit it.  Perfection is an illusion.  If you are waiting for your work to be perfect before you submit it you will never submit it because it will never be perfect!

Should it be good? Should it be WOW? YES!  Does this mean it is perfect? NO!

Once you have a portfolio that is really good it is easy to apply to have your own store on many of the different marketplaces.  So go do that!

Applying To A Marketplace Can Be Scary

Expect to apply more than once!

You may have your heart set on getting on a certain marketplace because they are the biggest and you just know you will start making money.  This is not always the case.  There is nothing wrong with getting accepted on smaller marketplaces.  You can still make sales and in some cases you will have a better chance of people even finding your art than on bigger marketplaces where there is so much to choose from that a customer seeing your work is like a person finding a needle in a haystack.

Besides, as you will find out…

often the majority of your income doesn’t just come from once place.  If you make a little from a lot of places that can really add up!

The advantage of having a store on different marketplaces is they are already doing a lot of marketing to drive traffic to their site so that means more potential of eyeballs seeing your art.  They also may take care of a lot of the other things like payment, technical stuff and helping the customer.

The downside is they take 30 to 50% of every sale you make.

 

Get Your Own Website

Maybe you can build your own website or know someone that can do it for you.  You could even set up a site on Shopify if that is easier and if you want to keep all the money for your hard work to yourself than you want to have your own website.

Your website should be used to sell your products and help build your audience.

Build Your Audience

How do you build your audience you ask?

Well it takes a lot of hard work and consistent effort over years to build an audience.  Often it requires a multi-pronged approach of blogging, Instagram, Youtube videos, facebook, cold calling and chain letters.  Well maybe not cold calling and chain letters!

I won’t get into all that can go into building an audience in this post but really what you want to do is focus on ways to drive traffic to your website and give that traffic a reason to sign up to your list and then treat those people like gold.

Traffic comes and goes…

You might get kicked off a marketplace or lose a ranking.  This is why it is important to have your own site and build a list of customers that you control.  You don’t actually control your customers but you do control your list and that can’t be taken away from you so take the time to start building your audience and your list right away.

 

Provide Value To Your Customers

This may go without saying but it is something many people overlook or don’t put enough emphasis on.  Create an offer, a free gift or a free section of your website that only people on your list have access too. This will get them on your list.  You keep them on your list by providing them with great value.  This doesn’t mean always selling to them.

Give Them Free Stuff

Sometimes give them free stuff like maybe some of your art or a tutorial perhaps.  This employs the rule of reciprocity and will make them more likely to buy from you in the future.

Your Customers Are Gold

Take time to create a relationship with the people on your list.  Think about a person you may already follow.  Would you buy something from them?  Even though you don’t know them personally you might be more likely to buy from them because you feel like you know them and can trust them since they have shared so much of themselves with you, provided you value and built trust.

Lastly, remember it’s a grind not a sprint.  That’s right.  A grind!  Make a 5 year plan and grind it out.  Compounding interest on your efforts is what will pay off huge in the long haul.

Happy grinding!

For even more kernels of wisdom on this check out How To Sell Digital Art…and keep your sanity!

Pretty Little Lines

Best Way To Sell Art Online…And Make Some Money!

By sell clipart

Best Way To Sell Art Online | Pretty Little LinesYou have decided to make the leap and start creating your own printable art to sell.  Congrats!

That is SUPER EXCITING!

Or maybe you are just thinking about it and wondering if it is something that you could really do.  The answer is yes you can do it! It’s not as scary as you think and doesn’t cost as much as you think either!

Isn’t that great!

I mean what is not to like about earning some extra money online?

I was listening to a podcast the other day and the presenter said something that really resonated with me…Done is better than Perfect!

Sometimes you are better off just starting and getting your product out there rather than waiting for it to be perfect because you’ll never get it perfect!

I know when I first started to try to make money online selling my artwork, various clipart like Flower Clipart, Animal Clipart in order to let others Buy Clipart for Commercial Use, it was exciting and terrifying all at the same time.  Now nothing happens overnight but if you put in the work you can make money online selling printable art.  Before we get to the best way to sell art online let’s focus on something else.

What is Printable Art?

I am guessing if you are reading this you actually know what printable art is.

But if you don’t here is a quick explanation.  This definition might not be technically 100% correct but it will serve us for what we are going to talk about here:

Printable art is basically when you use art that you either make or buy online and then have it printed on an end product like canvas, mugs, bags, cards, planners, iPhone cases, pyjamas, pillow covers (basically anything under the sun!) either for yourself or to sell to others.

Technically, you could also print out clipart of various designs like Animal Clipart, Watercolor Rose or others  you buy online and use it in something like your own personal planner or put it in a frame and hang it on your wall but today we are talking about selling printable art and where to do that.

This iPhone case would be an example of a printable art product.  Somebody made the art themselves or purchased it from a site where you can buy clipart for commercial use and had it printed on the iPhone case.  Now they have a very pretty iPhone case to sell and make some money!

The great thing about selling printable art is that with many of the sites you don’t have to stock any product.  All your merchandise is made on demand as they are ordered.  This is very convenient and makes it easy to enter the market compared to having to buy a bunch of stock to sell upfront.  It also saves you the hassle of having to ship the actual products which is nice.

If you haven’t figured out yet where to go to buy clipart than check out this article on 6 Places to Buy Commercial Use Clipart So You Won’t Get Sued.

Sign up to get access to my free resources!  You might just get some free art you can use!

Where To Sell Printable Art

For now we are going to talk about 4 places to sell printable art on a piece of merchandise.

Zazzle.com

Zazzle has been around for quite a while and is a great place to sell your designs or printable art like I had mentioned Flower Clipart, Arrow Clipart or more if you are just starting out.  How Zazzle works is that they literally have thousands of products that you can publish your work on.  You can choose the products that you want to sell.  You also set your own royalty rates so you have some say on how much money you make per sale.  And you don’t have any inventory to maintain!

You essentially create your own store on Zazzle by opening an account and giving your store a name.  To open your own store on Zazzle is free.  You then choose products that you want to add a design to.  Upload your designs and add them to the products you chose.  When you are happy with how a product looks you can post it for sale.

Zazzle sets the base price of the product and then you set the royalty or markup to arrive at the retail price.  There obviously is a number of factors that go into what to price a product at but we won’t get into that here.  Let’s just say you want to make money, be competitive and in the ballpark of what the market will pay as far as the price of your product.

Check out Zazzle.

Redbubble.com

Redbubble is very similar to Zazzle and you can sell everything from clothing to device cases to home décor and more related to the clipart designs or graphic clipart associated with your business!  It is also free to start selling on Redbubble.

Redbubble sets the base price for any product that you want to sell and then you set your profit margin to arrive at the retail price.  You upload your designs that you want to use and then Redbubble pretty much handles the rest from the transaction, printing and delivery of the product to your customer.

One thing to note with both Redbubble and Zazzle is that you always own the rights to your art so you can still sell it on other platforms.

Check out Redbubble.

Threadless.com

Threadless is another print on demand marketplace that you may want to check out.  One of the benefits of Threadless is the amount of customization they allow you to do to your store.  Threadless is free to sign up for and like the others offers many products for you to sell.

You upload your designs or the clipart for commercial use that you purchased and they pretty much take care of the rest of the transaction and shipping process.  They have a base price for products and then you set your profit margin to arrive at your retail price.

Check out Threadless.

Society6.com

Society 6 is another POD marketplace and is similar to the others so we won’t go repeating everything again!  Basically, you own the rights to your art, you set your prices and profit margin and Society 6 takes care of the rest of the transaction and shipping.

Check out Society6.

Which Is The Best?

This is really hard to say.  In fact, we are not sure that one can be declared the best out of this bunch.

The real trick is getting traffic to your store in order to sell products.  For this reason, we think it may be wise to consider which of the marketplaces get the most traffic and does the most marketing as this will help your sales.  If you already have marketing in place and can drive your own traffic then you may want to consider other things like ease of use and user experience to decide which POD marketplace you like best.

Like we said at the beginning of this article don’t succumb to paralysis by analysis.  If you can’t decide just pick one and get going!

 

Happy Creating!

Pretty Little Lines